News

Gold | Digital Initiative for Non-Consumers of 2018

We took the MMM Gold - Digital Initiative for Non-Consumers award for our work with Amgen for Repatha Escape Room.

Escape Room is an interactive dramatization that was developed after the FDA expanded Repatha’s approval to include reducing the risk of cardiovascular events. Debuting at the American College of Cardiology annual session in March 2018, it viscerally demonstrated to HCPs how Repatha can help save at-risk patients from heart attack and stroke.

Read more about the project and the award here.