Michael Counts is a 20-year pioneer of immersive entertainment, creating large-scale installations, theatrical productions and innovative media and entertainment experiences, often in unconventional spaces throughout the world. Hailed as a “mad genius” by the New York Times and “one of the most fertile imaginations working in New York Theater today” by Time Out New York, the NY Times wrote an extensive profile chronicling his recent work. UX and creative thinking applied to business and companies like MetLife, Amgen, The Walking Dead and The Baltimore Orioles to name a few.